Credibility and the Power of Images
In two words, our tagline "visual arts and social media for luxury property" means that we create illustrated stories which are used to market luxury property.
If engaging stories capture our interest, it's usually the images used as illustrations that truly persuade. The old addage that "a picture is worth a thousand words" is especially true when the stories being told are about exotic travel destinations.
These days, everyone uses the internet to investigate travel and luxury property options. And they generally don't bother to actually read the textual descriptions on the websites because of knowing that anyone can claim to offer luxury property. What they do pay attention to is the images, because images are more credible than text.
Verbal or written stories stimulate interest, and gorgeous images stimulate action.
Please read Two-fold Media Strategy to understand the two purposes for our media products.